The phone has specs that rival top-tier phones like Samsung’s Galaxy
S5 and the iPhone 5S. It has a 5-inch screen and runs a special modified
version of Android that Xiaomi uses in all of its phones.
Xiaomi is the buzziest smartphone maker at the moment. It only sells phones in China and a few other emerging markets, but it’s right up there with Apple and Samsung in terms of popularity.
In fact, it sold more phones than Apple in China. Last quarter, the
company said it sold 15 million smartphones. It hopes to sell 100
million phones in 2015.
And a lot of its success, like Samsung’s, comes from copying Apple’s
playbook page by page. The company’s CEO, Lei Jun, wears blue jeans and
black shirts during product launches and demos, just like Steve Jobs
did. At first glance, its products look exactly like Apple’s gadgets.
Here’s a better look at the Mi4:
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